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We (Nick and Josh), the "Douchey Gym Bros," bring a refreshingly honest and unconventional approach to the health and fitness industry. With 25 years of combined experience, our journey has been anything but typical.
Struggling academically, we faced multiple setbacks in college, leading to an extended eight-year path to graduation. However, our passion for fitness never wavered, and during this time, we worked at various local gyms. Our dedication eventually paid off, allowing us to own and later expand our gym business to two locations.
Starting out with a struggling gym of just 50 members, we managed to grow to over 400 members across two different facilities – a boutique fitness center and a CrossFit gym. Despite our initial lack of business knowledge, we gradually developed systems, processes, and more. Without a franchise playbook, we relied on intuition and continuous learning, embracing failures and mistakes as opportunities for growth, and we still are.
Along the way, we identified crucial factors that contribute to the success of gyms. Statistics indicate that 81% of gyms shut down within the first year, and 20% of CrossFit gyms close within the first year. Our goal is to share our journey and insights to support local community gym owners in making a meaningful impact and fostering positive changes in their community.
We have both overcome challenges with their own weight & health, embarking on journeys that led us to complete Ironman triathlons and 100-mile ultramarathons. Over the past decade, our focus has broadened beyond physical fitness to include significant spiritual growth and self-realization, further deepening our understanding of what it means to live a fulfilled life.
We aim to challenge the stereotypes and "douchiness" often associated with the fitness industry. By acknowledging our past mistakes and growing from them, we offer unique insights into overcoming personal and societal expectations. We are committed to fostering authentic conversations that not only challenge the norms but also inspire others to think differently about health, fitness, and personal growth by hearing stories & insights from numerous people in the world.
